Print
Spread
Trim size: 10.5” H x 17” W
w/bleed: 10.75” H x 17.25” W
Live area (min. safety area):
10” H x 16.5” W
w/bleed: 10.75” H x 17.25” W
Live area (min. safety area):
10” H x 16.5” W
2/3 Page Vertical
Trim size: 10.5” H x 5.375” W
w/bleed: 10.75” H x 5.5” W
Live area (min. safety area): 10” H x 4.875” W
w/bleed: 10.75” H x 5.5” W
Live area (min. safety area): 10” H x 4.875” W
Full Page
Trim size: 10.5” H x 8.5” W
w/bleed: 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W
w/bleed: 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W
1/3 Page Vertical
Trim size: 10.5” H x 2.875” W
w/bleed: 10.75” H x 3” W
Live area (min. safety area): 10” H x 2.375” W
w/bleed: 10.75” H x 3” W
Live area (min. safety area): 10” H x 2.375” W
1/2 Page Horizontal
Trim size: 5.125” H x 8.5” W
w/bleed: 5.375” H x 8.75” W
Live area (min. safety area): 4.625” H x 8” W
w/bleed: 5.375” H x 8.75” W
Live area (min. safety area): 4.625” H x 8” W
1/4 Page Vertical
Trim size 5.125” H x 4.16” W
w/bleed: 5.375” H x 4.41” W
Live area (min. safety area): 4.625” H x 3.66” W
w/bleed: 5.375” H x 4.41” W
Live area (min. safety area): 4.625” H x 3.66” W
1/2 Page Vertical
Trim size: 10.5” H x 4.16” W
w/bleed: 10.75” H x 4.41” W
Live area(min. safety area): 10” H x 3.66” W
w/bleed: 10.75” H x 4.41” W
Live area(min. safety area): 10” H x 3.66” W
1/3 Page Square
Trim size: 4” H x 4.75” W
Does not bleed: 4” H x 4.75” W
Live area (min. safety area): 4” H x 4.75” W
Does not bleed: 4” H x 4.75” W
Live area (min. safety area): 4” H x 4.75” W
Formats:
Advertising materials must be prepared in digital formats as specified. We cannot guarantee printed quality or acceptability of materials that do not comply with these specifications. For Guide and Classified ads, please submit the text electronically, either within an email message or as an attachment, in MS Word.
Images:
We prefer TIFF, EPS, JPEG, or PDF file formats. Any digital images must have an original resolution of at least 266 dpi.
SEND MATERIALS TO: ad.production@thescientist.com
SEND MATERIALS TO: ad.production@thescientist.com
High-Impact - Print
Cover Tip-On
Cover tip-ons are affixed by glue.
Trim size: 6” H x 8” W; w/bleed 6.25” H x 8.25” W
Trim size: 6” H x 8” W; w/bleed 6.25” H x 8.25” W
Tip-In
Tip-ins are affixed by glue.
Trim size: 10.25” H x 8” W; w/bleed 10.5” H x 8.25” W
Trim size: 10.25” H x 8” W; w/bleed 10.5” H x 8.25” W
Guide Advertisement
Formatted by The Scientist
Polybagged Outsert
Outsert weight limit may apply.
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W
Inserts/Supplements
Inserts and supplements are bound into the magazine at limited locations. Insert weight limit may apply.
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W
Belly Band
Width variable – based on issue thickness. 6.25” H x 18” W;
Trim size 6” H x 17.25” W;
Live area (min. safety area) 5.75” H x 8” W
Trim size 6” H x 17.25” W;
Live area (min. safety area) 5.75” H x 8” W
1/2 Page
9” H x 3.5” W
Please submit the following materials:
• Body text: 275 words maximum
• Headline: 65 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 3.1875” W
• Company logo
Please submit the following materials:
• Body text: 275 words maximum
• Headline: 65 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 3.1875” W
• Company logo
1/6 Page
3” H x 3.5” W
Please submit the following materials:
• Body text: 60 words maximum
• Headline: 36 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 1.5” W
Please submit the following materials:
• Body text: 60 words maximum
• Headline: 36 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 1.5” W
Email
Sponsored Email (The Scientist Daily and eTOC/OTC)
• Sponsorship of The Scientist Daily, monthly eTOC, or OTC includes two leaderboard banners and a skyscraper banner.
2x Leaderboard - 728 x 90
40K (max. file size)
Skyscraper - 160 x 600
40K (max. file size)
• Sponsorship of The Scientist Daily, monthly eTOC, or OTC includes two leaderboard banners and a skyscraper banner.
2x Leaderboard - 728 x 90
40K (max. file size)
Skyscraper - 160 x 600
40K (max. file size)
Direct Email
• Text or HTML email material and target recipient selections are due one week prior to launch of campaign.
• Do not include any executable code, JavaScript, ActiveX, etc.
• Please do not attach any images. The Scientist will not host images.
• Point to image files on an external website.
• Do not include any executable code, JavaScript, ActiveX, etc.
• Please do not attach any images. The Scientist will not host images.
• Point to image files on an external website.
Banner Ads
Impression-Based Advertising Options
• Artwork must be provided as GIFs or JPEGs.
• Animated GIFs must be limited to 3 frames and must go through the full rotation no more than 3 times (non-animated ads preferred).
• Flash banners are NOT accepted
• Please contact your account manager for rich media ad specs.
• Artwork must be provided as GIFs or JPEGs.
• Animated GIFs must be limited to 3 frames and must go through the full rotation no more than 3 times (non-animated ads preferred).
• Flash banners are NOT accepted
• Please contact your account manager for rich media ad specs.
| Banner Ads | |||
|---|---|---|---|
| Website | Mobile | Max. File Size | |
| Leaderboard | 728x90 | 320x50 | 35k |
| Boombox | 300x250 | 300x250 | 35k |
| Peelback | 450x450 | N/A | 35k |
| Anchor | 960x45 | 300x50 | 35k |