Print

Spread

Trim size: 10.5” H x 17” W
w/bleed: 10.75” H x 17.25” W
Live area (min. safety area):
10” H x 16.5” W

2/3 Page Vertical

Trim size: 10.5” H x 5.375” W
w/bleed: 10.75” H x 5.5” W
Live area (min. safety area): 10” H x 4.875” W

Full Page

Trim size: 10.5” H x 8.5” W
w/bleed: 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W

1/3 Page Vertical

Trim size: 10.5” H x 2.875” W
w/bleed: 10.75” H x 3” W
Live area (min. safety area): 10” H x 2.375” W

1/2 Page Horizontal

Trim size: 5.125” H x 8.5” W
w/bleed: 5.375” H x 8.75” W
Live area (min. safety area): 4.625” H x 8” W

1/4 Page Vertical

Trim size 5.125” H x 4.16” W
w/bleed: 5.375” H x 4.41” W
Live area (min. safety area): 4.625” H x 3.66” W

1/2 Page Vertical

Trim size: 10.5” H x 4.16” W
w/bleed: 10.75” H x 4.41” W
Live area(min. safety area): 10” H x 3.66” W

1/3 Page Square

Trim size: 4” H x 4.75” W
Does not bleed: 4” H x 4.75” W
Live area (min. safety area): 4” H x 4.75” W

Formats:

Advertising materials must be prepared in digital formats as specified. We cannot guarantee printed quality or acceptability of materials that do not comply with these specifications. For Guide and Classified ads, please submit the text electronically, either within an email message or as an attachment, in MS Word.

Images:

We prefer TIFF, EPS, JPEG, or PDF file formats. Any digital images must have an original resolution of at least 266 dpi.
SEND MATERIALS TO: ad.production@thescientist.com
High-Impact - Print

Cover Tip-On

Cover tip-ons are affixed by glue.
Trim size: 6” H x 8” W; w/bleed 6.25” H x 8.25” W

Tip-In

Tip-ins are affixed by glue.
Trim size: 10.25” H x 8” W; w/bleed 10.5” H x 8.25” W

Guide Advertisement

Formatted by The Scientist

Polybagged Outsert

Outsert weight limit may apply.
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W

Inserts/Supplements

Inserts and supplements are bound into the magazine at limited locations. Insert weight limit may apply.
Trim size: 10.5” H x 8.5” W; w/bleed 10.75” H x 8.75” W
Live area (min. safety area): 10” H x 8” W

Belly Band

Width variable – based on issue thickness. 6.25” H x 18” W;
Trim size 6” H x 17.25” W;
Live area (min. safety area) 5.75” H x 8” W

1/2 Page

9” H x 3.5” W
Please submit the following materials:
• Body text: 275 words maximum
• Headline: 65 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 3.1875” W
• Company logo

1/6 Page

3” H x 3.5” W
Please submit the following materials:
• Body text: 60 words maximum
• Headline: 36 characters maximum
• Company contact information: phone, fax, email, and web address only
• Photo or illustration measuring 2” H x 1.5” W
Email

Email

Sponsored Email (The Scientist Daily and eTOC/OTC)
• Sponsorship of The Scientist Daily, monthly eTOC, or OTC includes two leaderboard banners and a skyscraper banner.
2x Leaderboard - 728 x 90
40K (max. file size)
Skyscraper - 160 x 600
40K (max. file size)

Direct Email

• Text or HTML email material and target recipient selections are due one week prior to launch of campaign.
• Do not include any executable code, JavaScript, ActiveX, etc.
• Please do not attach any images. The Scientist will not host images.
• Point to image files on an external website.

Banner Ads

Impression-Based Advertising Options
• Artwork must be provided as GIFs or JPEGs.
• Animated GIFs must be limited to 3 frames and must go through the full rotation no more than 3 times (non-animated ads preferred).
• Flash banners are NOT accepted
• Please contact your account manager for rich media ad specs.
Banner Ads
WebsiteMobileMax. File Size
Leaderboard728x90320x5035k
Boombox300x250300x25035k
Peelback450x450N/A35k
Anchor960x45300x5035k
Download a PDF version of The Scientist’s Ad Specs here: