• A new way to nurture sales-qualified leads
  • TechEdge combines an informative overview of a topic, sharp product feature videos, and targeted inbound marketing to create a product designed to bridge the gap between marketing and sales to deliver gold-standard sales-qualified leads!
    This is the first time that you can get direct, actionable, and immediate ROI from a digital video placement:
    Share a brochure, manual, and/or a few key insights and TechEdge will do the rest:
    With minimal hands-on effort from you, we’ll develop a custom product video and share it. Relying on our proprietary list, we’ll ensure that your video is seen by a targeted and engaged group.

    Share leads directly with your sales team, because our quote-request names are qualified and vetted.

    Our first two TechEdge technology features will be on:
    Single-cell Sequencing/Single-cell Analysis
    Multicolor Flow Cytometric Analysis
    Future TechEdge features will include:

    Digital PCR


    Binding-Affinity Analysis

    In Vivo Imaging

    High-Content Analysis


    Super-Resolution Microscopy

    Cloud-based Genome Informatics & Data Management

    Why Work With TS?
    Choose TS for access to the transformative power of TechEdge, but stay with TS for our deep knowledge of how to leverage your leads to move your revenue needle in the right direction.
    Our contact list is second to none, comprising bench researchers, senior scientists, lab managers, and primary investigators (see how our subscribers stack up, here). By putting your unique product-review video in front of the real decision makers, you’ll see how our content translates into a real ROI.
    Bridging Marketing and Sales
    You asked; we listened. We listened to our customers, both marketers and readers, and we developed a first-in-class product designed to provide a true and demonstrable value from inbound marketing. TechEdge is, at its core, a video production and hosting service that goes one step further to bring you qualified, sales-ready leads. TechEdge is the missing link between marketing and sales! Here’s how it works:
    • Ask whether there’s alignment between your products and the technologies we’re highlighting (see above)
    • Answer a questionnaire about your product’s unique attributes
    • Our video partner will develop a product video based on our TechEdge content template
    • We’ll promote the TechEdge page, and your video will bring in highly qualified quote-request leads (You’ll also get to take the video and use it on your own site once promotion is complete!)
    Supplemental Offerings To Complete Your Campaign
    There are several ways to plan a campaign around your TS TechEdge video and leads. Consider taking the video product (which you’ll have access to once your TechEdge is in promotion) and turning it into a TS Social Media Optimized Video. A Nurture Stream Content Project would provide you with the perfect landing page, email blast, subject line, and social posts to drive additional traffic from different stages of your funnel. We could even develop a custom eBook on a topic related to your product’s application, generating substantial awareness-level attention.
    Let's Talk Creative
    Ready to experience true ROI? Leave us a note and your Sales Rep will be in touch to get you started.