Our monthly content update newsletters - the Electronic Table of Contents (eTOC) and Outside the Cover (OTC) - hit over 100,000 and 90,000 subscribers2 respectively at the beginning and middle of each month.
Why Work With TS?
Our eTOC newsletter signals to our readers that a new issue is available and gives them access to every article. With an average open rate of 17%,2 it's the gateway to the valuable content they expect from The Scientist. We use our OTC newsletter to keep our readers up to speed with the new content being added daily to the TS website by alerting them mid-month with a digest of the most popular online-only stories and expanded content related to the month’s print articles.
Sponsorship includes a banner wrap (top and bottom leaderboard banner + skyscraper banner) around the monthly content newsletter. Sponsorships are available in blocks of 25,000 emails.
How This Product Fits
Brands with more touch points across multiple mediums are more likely to be selected by customers. Place similar ads in our eTOC/OTC newsletters and in our monthly issue and readers are more likely to recognize and remember you with these multiple touch-points throughout the month!
Let's Talk Digital
Contact your account manager using the form below to find out more details on how our Monthly Newsletter can fit into your marketing plan!
2. Publisher's own data