Pay-Per-Lead

Promote a new product, educate your customers, or rekindle interest in an existing product with a pay-per-lead campaign. Tell us your goals and audience, and then sit back and relax. These leads are guaranteed.

A Smarter Path to Your Lead Goal

Our flexible approach enables us to support everything from one-off campaigns using content you already have right through to long-term, complex campaigns utilizing existing assets, new content and a stepwise strategy to move leads along your sales funnel.

We’ll work with you to shape a lead-gen campaign that fits your goals, timeline, and audience—and we won’t stop until it’s done right.

WHY MARKETERS TRUST US

  • Precision Targeting: Reach the right personas through behavioral, topic, and job role targeting.
  • Flexible Campaigns: No rigid packages — just what you need, when you need it.
  • Collaborative Support: Work closely with our team throughout your campaign lifecycle.
  • Campaign Versatility: We use the content you provide, our own content and, if required, will develop new content to drive audience engagement and hit your lead goal.
  • Scientific Credibility: Your content is elevated by expert editorial positioning and promotional support.
  • Results You Can Trust: We don’t stop until your lead goals are met — or exceeded.
CAMPAIGN STEP
WHAT WE DO
AUDIENCE DEFINITION
Collaborate with you to define your target personas and qualification needs
CAMPAIGN PLANNING
Consult on and choose the best mix of content, and channels for you
EDITORIAL POSITIONING
Refine copy and design promotions with our science writers to ensure engagement
SMART GATING
Use qualifying questions to identify right leads at the point of capture
REAL-TIME OPTIMIZATION
Monitor performance and adjust campaigns mid-flight for maximum impact
LEAD HANDOFF
Deliver leads in your preferred format at regular, pre-agreed intervals

READY TO HIT YOUR LEAD GEN GOALS WITH A PARTNER YOU CAN RELY ON?

Provide your content and our team will work with you to shape a campaign that fits your goals, timeline, and audience—and we won’t stop until it’s done right.

 

Contact your account manager for more information about our content-focused, campaign based approach to lead generation.