Advertising Specs

TS DIGEST

ARTICLES
  • Max 250 words
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
  • Written based on a peer-reviewed paper or white paper and one interview
TECHNOLOGY HIGHLIGHT
  • Max 250 words
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
  • Highlights one product
  • Includes one product image
INTERVIEW
  • Max 250 words
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
  • Written based on one interview
SCIENCE SNAPSHOT
  • Max 250 words
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
  • Written based on one interview
TIP BOX
  • Max 150 words
  • 6 custom icons
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
FORMATS
  • Advertising materials must be prepared in digital formats as specified. We cannot guarantee printed quality or acceptability of materials that do not comply with these specifications.
IMAGES
  • We prefer TIFF, EPS, JPEG, or PDF file formats. Any digital images must have an original resolution of at least 266 dpi.

PRINT

SPREAD
  • Trim size: 10.5”H x 17”W | w/bleed: 10.75”H x 17.25”W
  • Live area (min. safety area): 10”H x 16.5”W
FULL PAGE
  • Trim size: 10.5”H x 8.5”W | w/bleed: 10.75”H x 8.75”W
  • Live area (min. safety area): 10”H x 8”W

HIGH IMPACT

COVER TIP-ON
  • Cover tip-ons are affixed by glue
  • Trim size: 6” H x 8”W | w/bleed 6.25”H x 8.25”W
TIP-IN
  • Tip-ins are affixed by glue
  • Trim size: 10.25”H x 8”W | w/bleed 10.5”H x 8.25”W
INSERTS/SUPPLEMENTS
  • Inserts and supplements are bound into the magazine at limited locations. Insert weight limit may apply.
  • Trim size: 10.5”H x 8.5”W | w/bleed 10.75”H x 8.75”W
  • Live area (min. safety area): 10”H x 8”W
BELLY BAND
  • Width variable – based on issue thickness.
  • 6.25”H x 18”W | Trim size 6”H x 17.25”W;
  • Live area (min. safety area) 5.75”H x 8”W

MINI INFOGRAPHIC

  • Max 100 words in callout text
  • Conveys one idea or principle
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
PODCAST
  • Max 4 minutes
  • Based on one interview with one person
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice
SCIENCE SUMMARIZED
  • Max 60 seconds
  • Must be based on a poster created by The Scientist’s Creative Services team
  • Includes the sponsor logo, which will link back to a page of the sponsor’s choice

TRADITIONAL BANNERS

  • 970×90 (Desktop)
  • 320×50 (Mobile)

NEWSLETTERS

TS NEWS ALERTS
  • Leaderboard: 550×68 | Static | 50k max file size
  • Link to content piece hosted on your website
QUARTERLY eTOC
  • Leaderboard: 728×90 | Boombox: 300×250
  • Static banners | 50k max file size

3RD PARTY EBLASTS

  • HTML and audience selection is due one week prior to deployment date
  • Do not include any executable code, JavaScript, ActiveX, etc.
  • The Scientist will not host images. HTML must point to image files hosted on an external website.

WEBSITE DISPLAY ADS

  • Accepted file types: GIF, JPG or HTML tags
  • Animated GIFs are limited to 3 frames and cannot exceed 3 full rotations
  • Flash banners are NOT accepted
  • Please contact your account manager for rich media ad specs

BANNER ADS

Website
Mobile
Max. File Size
Anchor
960x45
300x50
›1mB
Premium Super Leaderboard
970x90
320x50
›1mB
1/2 Page Boombox
300x600
300x250
›1mB
Leaderboard
728x90
320x50
›1mB
Boombox
300x250
300x250
›1mB
Targeted Category Banner
300x600
300x250
›1mB

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