Advertising Specs
TS DIGEST
ARTICLES
- Max 250 words
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
- Written based on a peer-reviewed paper or white paper and one interview
TECHNOLOGY HIGHLIGHT
- Max 250 words
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
- Highlights one product
- Includes one product image
INTERVIEW
- Max 250 words
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
- Written based on one interview
SCIENCE SNAPSHOT
- Max 250 words
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
- Written based on one interview
TIP BOX
- Max 150 words
- 6 custom icons
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
FORMATS
- Advertising materials must be prepared in digital formats as specified. We cannot guarantee printed quality or acceptability of materials that do not comply with these specifications.
IMAGES
- We prefer TIFF, EPS, JPEG, or PDF file formats. Any digital images must have an original resolution of at least 266 dpi.
SPREAD
- Trim size: 10.5”H x 17”W | w/bleed: 10.75”H x 17.25”W
- Live area (min. safety area): 10”H x 16.5”W
FULL PAGE
- Trim size: 10.5”H x 8.5”W | w/bleed: 10.75”H x 8.75”W
- Live area (min. safety area): 10”H x 8”W
HIGH IMPACT
COVER TIP-ON
- Cover tip-ons are affixed by glue
- Trim size: 6” H x 8”W | w/bleed 6.25”H x 8.25”W
TIP-IN
- Tip-ins are affixed by glue
- Trim size: 10.25”H x 8”W | w/bleed 10.5”H x 8.25”W
INSERTS/SUPPLEMENTS
- Inserts and supplements are bound into the magazine at limited locations. Insert weight limit may apply.
- Trim size: 10.5”H x 8.5”W | w/bleed 10.75”H x 8.75”W
- Live area (min. safety area): 10”H x 8”W
BELLY BAND
- Width variable – based on issue thickness.
- 6.25”H x 18”W | Trim size 6”H x 17.25”W;
- Live area (min. safety area) 5.75”H x 8”W
MINI INFOGRAPHIC
- Max 100 words in callout text
- Conveys one idea or principle
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
SCIENCE SUMMARIZED
- Max 60 seconds
- Must be based on a poster created by The Scientist’s Creative Services team
- Includes the sponsor logo, which will link back to a page of the sponsor’s choice
TRADITIONAL BANNERS
- 970×90 (Desktop)
- 320×50 (Mobile)
NEWSLETTERS
TS NEWS ALERTS
- Leaderboard: 550×68 | Static | 50k max file size
- Link to content piece hosted on your website
QUARTERLY eTOC
- Leaderboard: 728×90 | Boombox: 300×250
- Static banners | 50k max file size
Podcast episodes receive an average of 750 downloads
3RD PARTY EBLASTS
- HTML and audience selection is due one week prior to deployment date
- Do not include any executable code, JavaScript, ActiveX, etc.
- The Scientist will not host images. HTML must point to image files hosted on an external website.
WEBSITE DISPLAY ADS
- Accepted file types: GIF, JPG or HTML tags
- Animated GIFs are limited to 3 frames and cannot exceed 3 full rotations
- Flash banners are NOT accepted
- Please contact your account manager for rich media ad specs
BANNER ADS
Website
Mobile
Max. File Size
Anchor
960x45
300x50
›1mB
Premium Super Leaderboard
970x90
320x50
›1mB
1/2 Page Boombox
300x600
300x250
›1mB
Leaderboard
728x90
320x50
›1mB
Boombox
300x250
300x250
›1mB
Targeted Category Banner
300x600
300x250
›1mB
