Bench To Business
Bench to Business is The Scientist’s specialized program for biotech startups and emerging companies. We help you quickly reach the right investors, partners, customers, and talent with tailored storytelling and campaigns that grow with your company.
With our trusted brand, deep industry reach, and award winning content, we give your innovation the platform it needs to succeed.
WHY BENCH TO BUSINESS?
We deliver:
- An engaged, loyal audience that trusts The Scientist’s award-winning content
- 500,000+ life sciences professionals worldwide
- Decision-makers across biotech, pharma, academia, industry, and investment bodies
- Targeted channels, including print, digital, social, and online events, that deliver measurable impact
- Proven results, delivering quality content and audience
- connections for 40 years
Helping biotech companies go from the lab bench to market success.
You’ve built the science. Now let’s make sure the world sees it.
HOW BENCH TO BUSINESS WORKS
- Choose your growth stage: Pre-seed/Seed, Early, or Growth/Expansion
- Select your goals: Brand Awareness, Thought Leadership, Technology Showcase, or Talent Acquisition
- Pick your package: Curated bundles or à la carte services
- Partner with our writing team: Craft content and campaigns that resonate with The Scientist’s audience
Staged-based guidance
PRE-SEED/SEED STAGE
EARLY STAGE
GROWTH/EXPANSION STAGE
TYPICAL GOAL
Build awareness, establish credibility, attract investors, and share your vision
Highlight your breakthroughs and attract partners, investors, and early customers
Scale sales, hire talent, and position your company as an industry leader
SUGGESTED SERVICES
Meet the Founders article, NewsAlerts sponsorship, Investor-focused infographic
Consult on and choose the best mix of content, and channels for you
Product demo webinar, recruitment campaign, nurture stream
WHY THESE WORK
Establish legitimacy fast and get noticed by early backers
Show real-world use and expertise
Generate leads and attract key hires
Our Services
BRAND AWARENESS | Introduce your company to The Scientist's Audience
NEWS ALERTS SPONSORSHIPS: Reach our audience with a sponsored placement in our high-engagement newsletter.
MEET THE FOUNDERS ARTICLE: Share your origin story and vision for the future.
SURVEYS AND BUSINESS INTELLIGENCE: Tap into our scientific audience to gather rapid, actionable insights through branded surveys and custom research products.
THOUGHT LEADERSHIP | Exhibit your ideas and expertise while connecting with an engaged audience
MEDIA INTERVIEW: Showcase your ideas and expertise in dynamic video or written interviews (Shaping Science Video, Innovation Spotlight Q&A).
SCIENCE SUMMARIZED VIDEO: Visually express your company’s mission.
RESEARCH ROUNDTABLE SPONSORSHIP: Discuss hot topics in your field with notable scientists.
MAGAZINE ADVERTORIAL: Position your company alongside award-winning editorial content.
CONTRIBUTED ARTICLE: Write an article that shares your vision with our audience.
TECHNOLOGY SHOWCASE | Demonstrate your technology and highlight customer experiences
CONFERENCE SUMMARY: Extend the reach of your conference presence.
CUSTOMER CASE STUDY: Highlight how your technology delivers results.
PUBLICATION RESEARCH SUMMARY: Present your data in an accessible way.
RESEARCH PRODUCT BLOG: Position your technology as the solution to scientists’ challenges.
SIMPLE INFOGRAPHIC: Illustrate how your technology works.
INNOVATION MILESTONE TIMELINE: Take the audience on a journey from ideation to implementation.
WEBINARS: Interact with a live audience and demonstrate what your technology has to offer (Product Demo Webinar, Custom Webinar).
NURTURE STREAM: Keep your brand top-of-mind with potential customers.
TALENT ACQUISITION | Find brilliant minds within The Scientist’s readership
SOCIAL MEDIA AND EMAIL CAMPAIGN: Attract top scientific talent by showcasing your career opportunities.
LAB TOUR PHOTO ESSAY: Show off your company’s culture and facilities.
COMPANY TURNING POINTS GRAPHIC: Chart your mission and milestones to inspire job-seekers.
Recommended Bundles
MEET THE STARTUP
Innovation Spotlight
NewsAlerts sponsorship
Technology infographic
GO-TO-MARKET ACCELERATOR
Customer case study
Conference summary article
Shaping Science video
TECHNOLOGY ON THE RISE
Product demo webinar
Nurture stream or recruitment email campaign
Research product blog
